WHAT ACCOUNT-NAME MATCHING GIVES YOU
1
record
A limited view of the company. 1 record based on the account name.
Mapping by account. what account-name matching gives you: 1 record. You’re missing ~99.9% of the corporate structure.
Static data providers vs KERN ID
If you map your CRM by
You’re missing ~99.9% of the corporate structure.
WITH KERN ID
797
entities
A complete view of the corporate hierarchy. Every regional subsidiary, acquisition, and buying center identified and connected by a stable KERN ID.
What this means for your pipeline
Amazon is one row in your CRM, but the actual buying universe is 797 entities. That's ~$1.5M of pipeline hidden per logo and ~$75M across your top 500.
796 buying centres your reps don't know exist.
Surface the buying centres that match your ICP.
Describe your ideal buyer by firmographics: location, revenue, headcount. KERN ID will filter the 797 entities below to just the buying centres that fit.
Corporate hierarchy
796 entities in tree
498 of 796 entities
| Entity | Employees | Revenue | |
|---|---|---|---|
Amazon.com, Inc.· Global Ultimate ParentKERN ID 7968185479 | United States | 1,576,000 | $716.9B |
└ Amazon.com LLC· Operating SubsidiaryKERN ID 3762983180 | United States | 789,634 | $0 |
└ Amazon Fulfilment Services, LLC· Operating SubsidiaryKERN ID 6798863376 | United States | 324,312 | $51.0B |
└ Amazon US Services LLC· Operating SubsidiaryKERN ID 6855855358 | United States | 279,760 | $0 |
Amazon Web Services, Inc.· Operating SubsidiaryKERN ID 3526904742 | United States | 156,697 | $128.7B |
└ Amazon Serviços Brasil Ltda.· Operating SubsidiaryKERN ID 3106586135 | United States | 10,500 | $1.5B |
└ Amazon Web Service India Private Limited· Operating SubsidiaryKERN ID 7901828500 | United States | 3,465 | $2.0B |
└ AWS Australia Pty Ltd· Operating SubsidiaryKERN ID 8558943669 | United States | 3,363 | $2.7B |
└ AWS Singapore Private Limited· Operating SubsidiaryKERN ID 3973530270 | United States | 2,000 | $953.0M |
└ Amazon Web Services Singapore Private Limited· Operating SubsidiaryKERN ID 8393296540 | Singapore | 2,000 | $950.0M |
└ AWS Korea LLC· Operating SubsidiaryKERN ID 4315183866 | United States | 1,391 | $600.0M |
└ AMCS Ltd.· Operating SubsidiaryKERN ID 7311343770 | Ireland | 1,300 | $79.0M |
└ Amazon Web Services Australia Pty Ltd· Operating SubsidiaryKERN ID 5279412008 | United States | 1,000 | $975.0M |
└ PT AWS Indonesia· Operating SubsidiaryKERN ID 1201299334 | Indonesia | 753 | $900.0M |
└ AWS South Africa Proprietary Limited· Operating SubsidiaryKERN ID 6916588004 | South Africa | 645 | $600.0M |
| Canada | 600 | $21.3B | |
└ AWS Turkey Pazarlama Teknoloji Ve Danışmanlik Hizmetleri Limited Şirketi· Operating SubsidiaryKERN ID 5195509879 | Turkey | 593 | $1.0B |
└ Amazon Web Services Costa Rica SRL· Operating SubsidiaryKERN ID 7461158214 | Costa Rica | 473 | $9.0M |
└ AWS Security Assurance Services LLC· Operating SubsidiaryKERN ID 2957217274 | United States | 400 | $149.0B |
└ AWS Malaysia Sdn. Bhd.· Operating SubsidiaryKERN ID 5445059137 | United States | 400 | $1.6B |