WHAT ACCOUNT-NAME MATCHING GIVES YOU
1
record
A limited view of the company. 1 record based on the account name.
Mapping by account. what account-name matching gives you: 1 record. You’re missing ~99.8% of the corporate structure.
Static data providers vs KERN ID
If you map your CRM by
You’re missing ~99.8% of the corporate structure.
WITH KERN ID
666
entities
A complete view of the corporate hierarchy. Every regional subsidiary, acquisition, and buying center identified and connected by a stable KERN ID.
What this means for your pipeline
Unilever is one row in your CRM, but the actual buying universe is 666 entities. That's ~$1.5M of pipeline hidden per logo and ~$75M across your top 500.
665 buying centres your reps don't know exist.
Surface the buying centres that match your ICP.
Describe your ideal buyer by firmographics: location, revenue, headcount. KERN ID will filter the 666 entities below to just the buying centres that fit.
Corporate hierarchy
665 entities in tree
504 of 665 entities
| Entity | Employees | Revenue | |
|---|---|---|---|
Unilever PLC· Global Ultimate ParentKERN ID 3472193977 | United Kingdom | 118,000 | $54.8B |
└ Unilever Brasil S.A.· Operating SubsidiaryKERN ID 5847008762 | Brazil | 9,020 | $270.6M |
Unilever Brasil Ltda.· Operating SubsidiaryKERN ID 2619814502 | Brazil | 9,019 | $270.6M |
Unilever(2 hidden) Unilever Brasil Industrial Limitada· Operating SubsidiaryKERN ID 8200715594 | Brazil | 9,019 | $0 |
└ E-UB Comércio Limitada· Operating SubsidiaryKERN ID 9428702380 | United Kingdom | 360 | $37.1M |
└ Unilever Brasil Gelados do Nordeste S.A.· Operating SubsidiaryKERN ID 3003196371 | Brazil | 180 | $13.5M |
└ Unilever Logistica Serviços Limitada· Operating SubsidiaryKERN ID 6824572137 | United Kingdom | 135 | $5.5M |
└ COMPRA AGORA SERVIÇOS DIGITAIS LTDA· Operating SubsidiaryKERN ID 3273648599 | Brazil | 129 | $4.0M |
└ OLE FRANQUIA LTDA.· Operating SubsidiaryKERN ID 5053550888 | Brazil | 80 | $2.8M |
└ Alberto-Culver do Brasil Cosmeticos Limitada· Operating SubsidiaryKERN ID 6646949723 | United Kingdom | 50 | $4.6M |
└ Smart Home Comércio E Locação De Equipamentos S.A.· Operating SubsidiaryKERN ID 2232363122 | Brazil | 8 | $879K |
Unilever (China) Limited· Operating SubsidiaryKERN ID 4537911448 | China | 7,600 | $285.0M |
└ Unilever (Guangzhou) Co. Limited· Operating SubsidiaryKERN ID 1424026916 | China | 201 | $17.2M |
Unilever (China) Company Limited· Operating SubsidiaryKERN ID 3769804304 | China | 7,500 | $281.3M |
└ Unilever (Tianjin) Company Limited· Operating SubsidiaryKERN ID 4708738246 | China | 379 | $25.8M |
└ Unilever (China) Investing Company Limited· Operating SubsidiaryKERN ID 4909201296 | China | 7,500 | $281.3M |
└ Unilever UK Plc· Operating SubsidiaryKERN ID 2876668146 | United Kingdom | 6,000 | $405.0M |
└ UnileverUKGroupLimited· Operating SubsidiaryKERN ID 9045320511 | United Kingdom | 6,000 | $405.0M |
└ Unilever South Africa (Proprietary) Limited· Domestic Operating ParentKERN ID 1190013908 | South Africa | 3,500 | $600.0M |
└ Unilever Mashreq For Food Products S.A.E.· Operating SubsidiaryKERN ID 3940631102 | Egypt | 3,000 | $202.5M |