Identity
- Category
- Company / Operating
- Legal Name
- Cartera Digital Walmart, S.A. de C.V.
- Legal Country
- MX
- Immediate Parent
- Walmart de México y CentroaméricaMX
- Ultimate Parent
- Walmart
- Hierarchy Position
- Subsidiary
- Terms/footer on cuentacashi.com.mx named Cartera Digital Walmart, S.A. de C.V. - CNBV registry listing was found for Cartera Digital WalMart, S.A. de C.V. as an IFPE. - Walmart Mexico press release announced the fintech's renaming and integration into the Walmart group.
Walmart de México y Centroamérica announced the acquisition of Trafalgar and stated the entity will change its name to "Cartera Digital Walmart, S.A. de C.V.", showing Walmex as the acquirer/parent (Walmart de México y Centroamérica press release, Apr 10, 2023: https://www.walmartmexico.com/sala-de-prensa/2023/04/10/walmart-de-mexico-y-centroamerica-informa-sobre-la-consumacion-de-la-adquisicion-de-la-fintech-trafalgar-para-acelerar-el-acceso-de-sus-clientes-y-socios-a-los-beneficios-de-la-economia-digital).
Firmographics
- Revenue
- $20.0M
- Employees
- 120
- Operational HQ
- Mexico City, Mexico
- No official standalone revenue figures were found for Cartera Digital Walmart, S.A. de C.V. (Cuenta Cashi). - The entity operates as a fintech (IFPE) under Walmart Mexico, with revenues typically consolidated at the WALMEX group level. - The estimated revenue is derived from early user roll-out signals and industry revenue-per-user heuristics for similar digital wallets in LATAM. - A bottom-up estimate was performed using an assumed active user base of 0.25–3.0 million and a revenue per user (RPU) range of USD 5–30. - The point estimate of USD 20 million reflects slow monetization and the integrated model within WALMEX.
- Official filing (Walmart IA-24, Dec 31, 2024) - Confirms Cartera Digital Walmart, S.A. de C.V. (IFPE) exists within the group but discloses no standalone employee count, requiring proxy estimation. - Company press release (Walmart press release, Apr 10, 2023) - Reports group headcount >230,000 (2023) so the fintech subsidiary is a small fraction of the parent (directional context suggesting single-to-low triple-digit scale for a digital-wallet IFPE). - Regulatory registry (CNBV Fondos de Pago Electrónico page, 2024) - Shows IFPE licensing for Cartera Digital Walmart (regulatory/compliance obligations imply dedicated compliance, ops and tech staff consistent with a modest team). - Product evidence (cuentacashi.com.mx and Google Play app update, Mar 13, 2025) - Active product maintenance and support channels indicate an operational payroll (engineering, product, ops, support), consistent with ~100–150 employees. - Proxy benchmark (industry/M&A fintech post-acquisition ranges, 2023–2025) - Comparable acquired fintechs retained teams typically in the 50–200 employee range; midpoint used to form an evidence-weighted estimate. - Estimate synthesis (research synthesis, Apr 2026) - Combining the absence of entity-level disclosure, regulatory/product signals, and industry benchmarks yields a best-effort payroll estimate of 120 employees for Cartera Digital Walmart, S.A. de C.V. - Uncertainty / caveats (research extract, 2024–2026) - No authoritative entity-level headcount found; estimate based on proxies and benchmarks, hence Medium confidence.
- The trading brand Cuenta Cashi is the operating name under Cartera Digital Walmart, S.A. de C.V., which is regulated in Mexico. - The website indicates Cuenta Cashi operates within the Mexican market. - Regulatory filings confirm the legal entity behind Cuenta Cashi operates in Mexico as a regulated fintech.
Corporate hierarchy
| Entity | Employees | Revenue | |
|---|---|---|---|
Walmart Inc.· Global Ultimate ParentKERN ID 8878029170 | United States | 2,100,000 | $681.0B |
Wal-Mart Stores East, LP· Operating SubsidiaryKERN ID 6661251951 | United States | 241,843 | $225.0B |
└ Wal-Mart Louisiana, LLC· Operating SubsidiaryKERN ID 3188504177 | United States | 35,000 | $6.4B |
Walmart de México y Centroamérica, S.A.B. de C.V.· Operating SubsidiaryKERN ID 1788192996 | Mexico | 241,172 | $57.1B |
└ Operadora del Oriente S.A. de C.V.· Domestic Operating ParentKERN ID 7422898064 | Honduras | 1,200 | $150.0M |
└ Corporación de Supermercados Unidos de Nicaragua, S.A.· Domestic Operating ParentKERN ID 6313749740 | United States | 700 | $1.1B |
└ Cartera Digital Walmart, S.A. de C.V.· Operating SubsidiaryKERN ID 8933429099 | Mexico | 120 | $20.0M |
└ Cartera Digital Walmart, S.A. de C.V., Institución de Fondos de Pago Electrónico· Business UnitKERN ID 4401501409 | Mexico | — | $230.0M |
└ Operadora de Tiendas, Sociedad Anónima· Business UnitKERN ID 7632727030 | Guatemala | — | $2.9B |
└ Corporación de Supermercados Unidos S.A.· Domestic Operating ParentKERN ID 9043795792 | United States | 0 | $900.0M |
└ Nueva Wal Mart De Mexico S. de R.L. de C.V.· Domestic Operating ParentKERN ID 3604248403 | Mexico | 241,172 | $57.0B |
Wal‑Mart Canada Corp.· Domestic Operating ParentKERN ID 3690201258 | Canada | 100,000 | $23.0B |
└ Walmart B.C. Holdings 2 ULC· Holding CompanyKERN ID 6720859040 | Canada | 75 | $0 |
└ Wal-Mart Stores Texas, LLC· Operating SubsidiaryKERN ID 6319598355 | United States | 100,000 | $45.0B |
Sam's West, Inc.· Operating SubsidiaryKERN ID 4885988844 | United States | 58,000 | $94.3B |
└ Sam's East, Inc.· Business UnitKERN ID 5360549882 | United States | — | $0 |
└ Inversiones Australes Tres Limitada· Domestic Operating ParentKERN ID 8360488600 | Chile | 46,890 | $7.5B |
Walmart Chile S.A.· Operating SubsidiaryKERN ID 5605951267 | Chile | 40,530 | $1.2B |
└ Walmart Chile Alimentos y Servicios Limitada· Operating SubsidiaryKERN ID 6654946725 | Chile | 43,680 | $6.0B |
└ Walmart Chile Logística y Abastecimiento· Operating SubsidiaryKERN ID 2069533326 | Chile | 3,000 | $8.5B |
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